Software Engineer && Copywriter
swyx absolutely will be doing that. I’m writing mini essays on Twitter learning in public. Hopefully the talk should be put together in 10 days and then I’ll practice it 3-4 times.
I just finished my search as a mid-level dev. Looking forward to reading this!
swyx thank you! I’m so honored and grateful that you took the time to make such thoughtful comments. I’m going to reread the chapter and apply all your comments. I’ll let you know how things go!
One of the best examples of Category Creation is David Cancel and Drift. They wanted to create a tool for inbound marketing without forms or gated content and they called their space "Conversational Marketing". This is the second law of the 22 Immutable Laws of Marketing:Β  "If you can’t be first in a category, set up a new category you can be first in."

As developers though, I think we see right thru a lot of nonsense like this.

Who in the creator space is creating their own category? You definitely made "Learn In Public" into something so you come to mind in category creation and definitely Tiago Forte. But who else do you think has made their own category as a creator.